Business Today
"There Is No Question Of Me Not Meeting The Deadline"

Punit Goenka, the 43-year-old Managing Director and CEO of Zee Entertainment, is fondly called 'Mr Positive' by his colleagues. In a conversation with BT's Ajita Shashidhar, he talks about how he has been approaching the debt crisis and his plans after he gets done with the repayment

Punit Goenka, Managing Director and CEO of Zee Entertainment / Photographs by Rachit Goswami

Punit Goenka, the 43-year-old Managing Director and CEO of Zee Entertainment, is fondly called 'Mr Positive' by his colleagues. Goenka has lived up to his positive and calm image even during the toughest phase of his professional life when the company has to repay a Rs 6,776 crore debt by September 30. The promoters of Zee (part of Essel Group) recently sold 11 per cent stake for Rs 4,224 crore to financial investor Invesco Oppenheimer in a bid to reduce their total debt of Rs 11,000 crore. "It is life as usual," says Goenka as he stresses that he is confident of repaying the debt. In a conversation with BT's Ajita Shashidhar, he talks about how he has been approaching the debt crisis and his plans after he gets done with the repayment. Edited excerpts:

Last few months must have been a roller coaster ride for you, not just from a business point of view but also emotionally. What did you tell yourself?

It's not so much emotional for me, (but) it's been a learning process. It is something that I need to learn from, that is how I am looking at it. I need to come out of it and that's what I am doing.

Have you been spending long hours at work meeting prospective buyers?

It's the same as before. Nothing has changed. Earlier, I just had the company to run, now debt repayment has become the second part of my job. The number of hours that I put in at work is actually the same.

What lessons have you learnt in the last few months, ever since the debt crisis broke out?

The two things I have learnt are that every opportunity needs to be studied thoroughly before one commits to it; one needs to know how much to commit and how much not to commit. Secondly, resolution of issues needs to be handled piece by piece rather than trying for an overnight solution. Overnight solutions don't work.

Now that you have sold the majority stake in your best performing asset, Zee Entertainment, what do you see as the future of this company?

Nothing changes in Zee Entertainment. It has been business as usual, apart from the fact that the promoters won't own as much of the stake as they did. The company has been functioning as it is, safe from the economic issues that we are facing in the short term. The company is poised to do well going forward as well. We will continue investments in Zee5; we are going to continue investments in the linear business too. There is still a lot of growth left in the media sector.

Your team at Zee must have been feeling uncertain amidst all the chatter about the debt crisis? What do you tell them?

I keep telling my team at Zee that it is business as usual. Don't worry about what happens, whether it's the Essel family or somebody else who owns the company, nothing changes for the employees. I tell my team that we will find a solution to this crisis, we will move on from here and we will rebuild the group as we want to. We will focus on verticals that we understand best, which is obviously media and entertainment, and not look at diversifying too aggressively until we have the resources with us.

What kind of questions are your employees asking on the employee engagement initiative called PG (Punit Goenka) Upfront?

One of the smartest questions that I got on PG Upfront was from a team member in Bengaluru, who asked me that with (Invesco) Oppenheimer coming in, will we be able to leverage their other investments in media to work together. I said that there will certainly be a time when we could discuss that with Oppenheimer. It may not be right now, but in due course, we definitely will. The other question I keep getting asked is if I will be around. I tell them not to worry, I am right here, running the company. Whatever decision I take will be in the best interest of the people and the company.

In November 2018, you had announced your intent to sell a part of your stake to a global strategic partner, but you ended up selling stake to a financial investor. You have said that you were forced to go with an investor, as the strategic partner was taking time and you had a deadline to meet. In your heart, would you have preferred a strategic partner to a financial investor?

We would have certainly preferred a strategic partner, had they met the timelines that the lenders had set for us. In fact, back in November, I was certain that I would get a strategic partner. But January 25 (when the Essel Group's debt crisis came out in the open and share prices of their group companies tanked) changed all that. The intent changed from bringing a strategic investor into the company to solving the debt issue for the family. That issue took precedence over what needs to be done. Therefore, the decisions had to be taken accordingly.

So, would you have preferred a strategic partner?

Absolutely. I waited till July 31, till the last date, to make the announcement (Sony Pictures and a consortium led by Comcast are known to have been in the race to invest in Zee Entertainment). I had the deal with Oppenheimer on July 23, when I announced it in my results call. I still gave it seven days before I took the decision. It was not an easy decision to take.

What would a strategic investor bring to the table? Would that have led to your exit from the company?

It may have involved our exit eventually as the promoter of the company. That intent was tabled by them even before we started discussions with them and I had said it's fine, as long as it solves our issue and within the deadline set by the lenders. The priority for the family was to get rid of the debt. But even if we would have exited Zee, we would still have been left with enough assets in the media and entertainment sector. Be it Dish, Siti or Zee Learn, all of them are pretty large businesses.

How would a strategic partner have helped the business?

It would have taken us from being an India centric business to a global media and entertainment powerhouse. Not that we couldn't have done it on our own, but it would have taken longer. Our dream of Zee being the first media powerhouse from emerging markets would have been realised.

After the Oppenheimer deal, how does your ability to take strategic decisions change?

It doesn't change. It's still in the best interest of the company and the business. Whether I am at 42 per cent or 14 per cent (stake) doesn't make any difference.

So, you are open to diluting more stake in Zee if your other deals dont work out?

That's why I said 14 per cent. My objective is to build the 14 per cent value back to 42 per cent value and, therefore, I have to do what is in the interest of the company.

Lenders have given September 30 as the deadline to repay debts. In case you are not able to meet the deadline, what would be the course of action?

In the worst case scenario, I will dilute the Zee stake and meet the deadline. There is no question of me not meeting the deadline. The July 31 deadline was etched in stone, the September 30 deadline is also etched in stone. Till date, I have never failed to meet deadlines. Hopefully, I will not fail to meet the deadline this time also.

What went wrong? When we look at the company level debt in some of the listed companies, you seem to be fine. When did you get to know that you were in trouble?

We got to know of the signs last year itself. The problem was nothing but over-leveraging, which happened when we bought the asset from Videocon (the DTH business), and some of the investments in the infrastructure business didn't pan out the way they were supposed to. Therefore, we were continuously pumping in capital from family resources. It's a double edged sword. There will come a time when you can't do it anymore, and things will go southwards. We realised that early enough and started the process (of debt reduction) for Zee Entertainment in November itself. We had started the process for our infrastructure assets even before that, but January 25 changed all that because it became public knowledge. We were negotiating with practically both hands tied behind our back.

Has the current state of the economy and the liquidity crisis made things more difficult?

Of course, it has. That's where it all started. We didn't get a debt rollover and that was definitely the cause of it.

Where do you stand now in terms of selling your other assets?

We have roughly another Rs 6,000 crore to be paid off and I am pretty confident that with the non-media assets and the Zee stake sale, we should be able to meet that.

Can I get some more details?

The solar sale project deal is on the cards. We already have binding offers for three of our road projects. We are waiting for certain regulatory approvals. As soon as those are received, funding should come in. We have a non-binding deal on three other road assets, which are under due diligence. It's the same party that is buying the first three. These will give us significant liquidity.

The further stake sale at Zee will probably solve the issue. The Dish TV deal (Dish was supposed to be bought out by Airtel for Rs 5,000-odd crore but that is known to have hit a roadblock due to a fall in the former's stock prices) is a non-cash deal, so there will be no cash involved there. It is not going to help in the debt issue, but it will certainly re-rate the company.

After you settle your debts, what do you see yourself doing?

I will go back completely to running my business. Nothing else is on the cards for me. I will go back and start strategising as to what new I have to do at Zee, what more I can do to see the family stake go up again. In Zee, other verticals will be part of my day-to-day affairs - whether it is valuation of Dish TV or bringing Siti Cable out of the woods.

@ajitashashidhar

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