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Small town warriors

Senior Editor Shamni Pande talks about crossing India on a quest to discover our best-loved regional FMCG brands, and why these local brands appeal to Indian buyers despite increasing competition from MNCs.

Shamni Pande

(From Left) Vi-John, Himgange Hair Oil, Mapro, Sosyo, Wagh Bakri Tea, Kalimark

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Senior Editor Shamni Pande talks about crossing India on a quest to discover our best-loved regional FMCG brands, and why these local brands appeal to Indian buyers despite increasing competition from MNCs.

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