Pizza Hut, the largest pizza chain in the world based on orders and deliveries, on Thursday announced a new chatbot that works within Facebook Messenger and on Twitter.
Baron Concors, chief digital officer at Pizza Hut, demonstrated the chatbot at MobileBeat 2016 during a session on chatbot innovations. The new bot can handle pizza and other food delivery orders from customers who have Pizza Hut accounts, streamlining the process, improving accuracy, and eliminating wait-times.
"The new Pizza Hut social ordering platform is another example of making it easy for our customer to order their favorites from Pizza Hut," said Concors. "We are constantly pursuing ways to simplify our ordering experience. This platform allows our consumers to quickly order or get information where they are already spending a great deal of their time."
"With this service, customers will be able to reorder their favourites or saved orders from any US Pizza Hut location by chatting directly with the Pizza Hut accounts on Facebook Messenger and Twitter, as well as get answers to frequently asked questions and receive the latest deals and promotions," the company said.
"We could not be more excited to demo and launch this new Pizza Hut social ordering experience," said Ben Lamm, CEO and Co-Founder, Conversable.
Conversable, the company behind the chatbot technology for Pizza Hut, has developed a platform that works within text messaging apps and by voice on Facebook and Twitter. The new chatbots will debut on Facebook Messenger and Twitter in August.
Pizza Hut will be competing against Domino's, which already lets you order pizza using the Amazon Echo and by text message, among other means.