Business Today
HomeFocus Story
New word in business: Alpha Pup
Alpha Pup means trendsetting young people. Important targets for marketing to this age group
Meaning: Trendsetting young people. Important targets for marketing to this age group

Origin: New millennium, popular in BPO, marketing circles

Usage: "Let's get six alpha pups in here for a focus group."

Get latest news & live updates on the go on your phone with our News App. Download The Business Today news app on your device
More from Focus