When Goafest 2011 called for nominations from advertising agencies across the country, little did they know that the Mudra Group would send in almost 800 entries across categories.
The jury put their heads together and shortlisted 93 of the agencies' entries for the awards in different categories. Second from the top of this list is Publicis Communications with 77 nominations, followed closely by Ogilvy & Mather India with 74.
Mudra has garnered the most number of nominations of the 571 artworks shortlisted from 73 advertising agencies, direct, design, digital and film companies. The Creative Abby awards have received a participation of about 4,200 entries in total.
The nominations are awarded under several categories such as radio, integrated, interactive, film, digital, OOH and ambient, design, print, direct and film.