Business Today
New words in the business - Betamaxed
Betamaxed means when a superior product or service is overtaken by an inferior but well-marketed competitor.
Betamaxed

Meaning:
When a superior product or service is overtaken by an inferior but well-marketed competitor.

Origin: The Internet and the changing dynamics of the advertising industry made this term common in the latter half of the 1990s.

Usage: "Our No. 1 product has got betamaxed with the launch of the competitor's latest advertising campaign."
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