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Jayant Kapre has built United Biscuits India business from scratch
As the first employee of the India operations of British multinational United Biscuits (UB), Jayant Kapre has been instrumental in building the business from the ground up in just five years.
Jayant Kapre, 40 President, United Biscuits India

Jayant Kapre, 40 President, United Biscuits India

{mosimage}As the first employee of the India operations of British multinational United Biscuits (UB), Jayant Kapre has been instrumental in building the business from the ground up in just five years. "United Biscuits India is the most important thing that I have ever done," he says.

Kapre considers UB India a start-up as globally, too, it is funded by private equity. The Rs 120-crore Indian arms products are sold in 100,000 stores and 4,000 modern retail outlets in 600 towns.

Commercial operations began in January 2010, and grew 50 per cent last year. Kapre says it was a challenge to create disequilibrium and disrupt a market in which consumers are used to certain brands, and to let consumers know where they have missed value.

He built his sales and marketing team from sectors as varied as confectionery, dairy, frozen products and cola. He says they worked seven days a week for the first two years to make the new venture a success.

He adds that he has a small team of like-minded people who have a practical approach, are fast decision-makers, and can spot errors quickly.

UB India has 800 distributors, exports to 26 countries, and is in talks to expand further. In addition to its factory in Ambala, Haryana, UB has set up a contract manufacturing facility in Hyderabad to cater to southern markets.

Jayant Kapre, 40 President, United Biscuits India

THE MBA DEGREE
My IIM Ahmedabad diploma taught me to understand the underlying reason for everything and not stop at surface conclusions

FIRST BIG BREAK

I was lucky to start my career at Hindustan Lever, where I learnt some basic lessons and some hard ones

FIRST FAILURE
Hindustan Lever's management trainee programme guaranteed many failures!

SKILLS I'VE TRIED TO ACQUIRE

I push myself constantly to get better at most aspects of work and life

FOCUS MANTRA
I believe in picking five things that matter to me, and working on them each day - family, work, fitness, and so on

TIME MANAGEMENT

I try to clear 'B' and 'C' class items constantly. I take out alone time to think about 'A' category issues, and set up time with colleagues to deal with them

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