Business Today
Best B-Schools: The big surprises
From 2003 to 2011, BT carried out a perception survey to rank B-schools. But this year's survey ranked the B-Schools on both factual and perceptual parameters. BT's Alokesh Bhattacharyya and Shamni Pande talk about what went behind the new methodology and the findings from the survey.
IIM-A has scored well on brand value and the quality of global exposure its students receive

IIM-A has scored well on brand value and the quality of global exposure its students receive

Alokesh

Alokesh Bhattacharyya and Shamni Pande


From 2003 to 2011, BT carried out a perception survey to rank B-schools. But this year's survey ranked the B-Schools on both factual and perceptual parameters. BT's Alokesh Bhattacharyya and Shamni Pande talk about what went behind the new methodology and the findings from the survey.

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