However, at the end of the day, a final call has to be taken for which one can assume responsibility. At such moments, your best friend is indeed your inner voice, which guides you to do what is right for the organisation and its many stakeholders. To my mind, the strength of conviction as well as the courage to do what is right is deeply influenced by one's Values and an overarching Vision. At ITC, we have always been inspired by our abiding Vision to put Country before Corporation and the Institution before the Individual. Strong Values of trusteeship, nation orientation, consumer focus, excellence and integrity drive every thought and action at ITC. Even in adversity and in the most trying times, such values which shape the inner voice can guide one to the right decision.
| WORDS OF WISDOM: Personal accounts by 50 of India's corporate leaders|
|Schauna Chauhan||Dhruv Shringi|