Ten years later, I happened to meet a member of the family that owns Germany's best-known coffee brand Tchibo. They were buying green beans from us.
While discussing retail, I mentioned that it would require massive investment. He dismissed my concern, and told me Tchibo itself began in a small way, as a 10 sq.ft. shop in Hamburg in 1948. In 40 years, it became the second largest coffee roaster in Europe. The family members are multi-billionaires today.
The story opened my eyes: if Tchibo could achieve so much in 40 years, so can we. In fact, I entered the café business after hearing this inspiring tale. Cafe Coffee Day has completed only 17 years. In another 23 years, I am confident we will be another Tchibo in this part of.
As told to K.R. Balasubramanyam
| WORDS OF WISDOM: Personal accounts by 50 of India's corporate leaders|
|Schauna Chauhan||Dhruv Shringi|