Business Today

Cover story | June 10, 2012

Indian brands pose stiff challenge for MNCs

Indian brands pose stiff challenge for MNCs

When feisty Indian brands roll up their sleeves, it's time for MNCs to worry. Business Today presents a selection of small, regional brands that have been around for years, and are drawing up aggressive plans that should have the big names in the business worried.
Vi-John | Havmor | Sakthi Masala | Mapro | Dantadhavanachoornam | Sosyo | Wagh BakriKalimark

How Vi-John has an edge over competitors

Business Today presents a selection of small, regional brands that are drawing up aggressive plans that should have the big names in the business worried. Vi-John is a good example of low-profile Indian brands that have stood their ground against multinational onslaught.
Havmor | Sakthi Masala | Mapro | Dantadhavanachoornam | Sosyo | Wagh BakriKalimark

Wagh Bakri brews a strong cup of success

Customised to suit the quality of local water and milk, Wagh Bakri dominates tea consumption in Gujarat. So much so that no one can touch the brand's market position in the state - 50 per cent of the tea consumed is Wagh Bakri.

Kalimark: No compromises

Customer loyalty has helped soft drink maker Kalimark stand its ground in Tamil Nadu.

Sakthi Masala: Hot stuff

From a 300 sq ft operation to a 30-acre one, Sakthi Masala has come a long way.

How Mapro is giving rivals worried moments

In our effort to bring focus on regional brands that are drawing up aggressive plans to take on big names in the business, we present Mapro. The fruit product manufacturer has developed a radically different product from bigger rivals in the confectionery segment.
Vi-John | Havmor | Sakthi Masala | Dantadhavanachoornam | Sosyo | Wagh BakriKalimark

Dantadhavanachoornam: Oral tradition

K.P. Namboodiri's capitalises on consumers' trust in its tooth powder to promote other products.

Himgange Hair Oil: Good Hair Days

Himgange's hair oils are holding their own against competing products from heavyweights Emami and Marico.

Sosyo: Local flavour

Sosyo, Gujarat's swadeshi soft drink, is a sprightly 89 years old, and it wants to be a national brand when it grows up.

Havmor: Playing it cool

Unfazed by competition, ice cream maker Havmor is rapidly moving beyond Gujarat.


Follow expert recommendations cautiously

Read expert recommendations closely, but never follow them blindly.

Editor's Note

From the Editor: June 10, 2012

Brands fascinate us at Business Today. When we write about companies, and the men and women who work for them and run them, we are also indirectly writing about their brands, which are inextricably tied to their corporate identities.


Book Review: Velocity

Some of the new laws may be similar to old ones, but they come from a digital perspective.


People who made news last fortnight

Starring: J.S. Sarma, Rahul Khullar, Dev Amritesh, Y.K. Hamied, Hiroyuki Suzuki, Pallavi Jha

Leadership Spotlight

Leaderspeak with P.K. Choudhury

P.K. Choudhury,  Vice Chairman & Group CEO, ICRA Ltd admires Deepak Parekh.


How to perk up the animation industry

In just over a decade, the gaming and animation market in Korea has become a multibilliondollar global player, with hundreds of companies, and employing tens of thousands of high value-adding artists

Down to the wire

As Rajat Gupta faces trial, Betwa Sharma, reporting from New York, says his fate hinges on whether the judge will dismiss wiretaps as hearsay.

How a start-up helps in slashing air conditioning bills

A Mumbai-based start-up uses geothermal cooling to slash air conditioning bills.

Smaller rivals take the wind out of Suzlon's sails

Though wind power companies like ReGen and Gamesa Wind Turbines have some distance to go, they are fast adding capacities.

'We are set to squash piracy with all our might'

More and more Indians are downloading music legally, and companies are raking it in.

Indian developers look to cash in on apps

Young, talented Indians are developing them galore as the entry barrier is low. The developers don't need a sales force to market apps which can be put up at online marketplaces.

What Venky's can learn from Rovers' relegation

Blackburn Rovers' relegation from the English Premier League has left Venky's with egg on its face.

What is holding back the animation industry?

Brave efforts are afoot this summer but Indian animation still reels under missing talent, zero state support and an overdependence on technology.



Your cover story How Samsung Moved Nokia's Cheese (May 27) has once again proved that necessity is mother of all innovation.


Human brain keeps conjuring up newer gadgets

Do not underestimate the power of the human brain.


Are software testing firms worth joining

The jury is out on whether software testing firms are worth joining.


Roundup: Events of the fortnight

There seems to be no end to the Air India mess, with pilots demanding exclusive training rights on Dreamliner jet planes.

Tax policy flip-flops to hit foreign investments

Government's GAAR proposal and the retrospective amendment are not discrete developments, but part of a trend that suggests an increasing level of aggression by tax officials. Aggression could eventually increase revenue, but comes with a problem. It has begun to negatively impact foreign investment into Indian companies.

'Many tax compliance proposals are draconian'

A number of proposals to improve tax compliance are draconian and leave scope for harassment.

Coal diversion to other power projects may soon be allowed

The Supreme Court willing, power producers may soon be able to divert coal to other power projects.

Asia-Pacific region to be fastest growing in 2012

The Asia-Pacific region will remain the fastest-growing in the world in 2012, says the latest report of the UN's Economic and Social Commission for Asia and the Pacific (ESCAP).

Air India strike: Who said what

The government can't put in order its own flagship carrier... it is a long story of mismanagement, misappropriation, malpractice and patronage of private players, Gurudas Dasgupta, CPI MP, quoted by wire agencies

Number Plates Go Hi-tech

All new vehicles bought in Delhi and a number of specified states from May 1 onwards will have high security registration plates (HSRP).

Is it time for the govt to bite the diesel bullet?

India has been living beyond its means and is now being forced to pay for it. After the petrol price hike, the only way out is for the government to raise the diesel price, whatever adverse political consequences may follow.
Voice your opinion about the price hike

Smart executive

Job specialisation always helps

At work, play to your strengths. Job specialisation always helps.

LBS Case Study

How Haagen-Dazs found fans in non-dairy loving China

In the mid-1990s, the Chinese were highly price-sensitive consumers with little dairy in their diet. In walked Haagen-Dazs, pitching its full-fat ice cream at prices five times higher than in the US.

BT More

How to crack the art fair code

Art has the power to befuddle, especially if we are unsure of what we can rave about or treat with disdain. Here's your personal guide to cracking the art fair code.

A good wine can make a good meal even better

The best Indian wines can be as good if not better than the foreign competition, but only if the vineyard gets it right.

Perfect getaway: The Tree House Resort

Amidst aging trunks, leafy greens and chirpy birdsong, The Tree House Resort in Syari valley is where you go to get away from the getaway.

New products in the market

The X-Pro1's body includes a 16 megapixel image sensor with Fujifilm's EXR processing technology and a 6x6 colour array.

Events and places to visit

Time can do more than just mature your whisky; it can even make you rich.

World's biggest brands in three conjoined towers

Standing tall on 1.27 million square metres of gleaming marble, Sands Cotai Central, Macao, combines some of the hospitality world's biggest brands in three conjoined towers.

Of waves and winds

Disillusioned by the thought of working in a cubicle, an adventure-hungry traveller hits the high seas.

Sicilian Delight

Italian food is always a favourite but never easy to get right. Sicilia at Dubai's Ibn Battuta hotel has much in its favour.

A mouth numbing menu

Hong Kong's Chilli Fagara sets the standard in extreme dining. Challenge your tastebuds to see if you can take the heat.

Latest trends in menswear for holiday season

Men's fashion is in an escapist mood. Take a tour of the latest trends as we impart fresh-off-the-runway wisdom for this holiday season.

Thrill of the high seas

Once proudly worn by the Italian naval commandos during World War I, Officine Panerai now caters to a markedly different clientele worldwide.

My stuff

Amit Burman, Vice Chairman, Dabur India shares his favourite prodcuts.

Driven by glory

A collector takes us through the gazillion speed monsters resting in his backyard. The race is on.

Manual: Grooming the urban business traveller

Image consultant Yatan Ahluwalia and make up specialist Jojo groom the urban business traveller.