They spent their youth scrounging for stray scraps of the good life in the wilderness of the pre-liberalisation days. But that’s okay: Today, a chunk of this generation is older, wiser, richer—and furiously catching up with life as it should have been.
The image of the moustachetwirling, pot-bellied man from the South who tilts perilously at the nearest nine yards of fabric he can espy is slowly but surely fading away. Say hello to the trendy, brandconscious southern male who’s raring to go on a bender.
Indian men over 45 seem to be facing many dilemmas. With the traditional social structures breaking down and new support systems still not in place, uncertainties are piling up for men as retirement years edge closer.
You’ll see them combing the shop shelves—often unaccompanied— piling up their carts with items that range from apparel and accessories to shampoo and skin cream.
Indian men seem to be more obsessed about their careers, money and success than their global counterparts.
Quite a few Indian men are showing signs of restlessness. This is resulting in increased job hopping and rising intra-national migration.
India's GeNext male may still have conservative social values, but when it comes to spending money, he's as avant garde as they come.
They are brash, confident and are aiming for the skies. And they’ll think of marriage only after they achieve, or are close to achieving, their goals. The bottom line: they want to get more out of their lives before they settle down.
The survey examines the Indian male’s attitudes towards consumption, work, society, and his own future. This being the first survey of its kind, we have no baseline figures that we could use to assess how the Indian male has changed.
From the editor: December 30, 2007
Our sample size was 11,370 men from across 35 Indian towns and the survey, commissioned in June 2007, took nearly five months to complete.Multi-brand retail gates may open
Even as political pressure is mounting against opening up the retail sector, the government is once again trying to allow foreign direct investment (FDI) in multi-brand retailing.India's infrastructure: The road ahead
India's annual gross domestic product (GDP) growth could be 2 percentage points higher but for shortcomings in infrastructure. According to estimates, $450 billion (Rs 18 lakh crore) in investments is expected to flow into the sector by 2012. A snapshot:Why antioxidants are good for you
You may have heard about the health benefits of antioxidants, but do you know what an antioxidant is? Here’s a low-down on them and how they actually work.Deconstructing the Motorola Q9h
Despite certain shortcomings, the latest offering from Motorola is a very good device.This is for those who claim that the IT sector provides jobs only to a handful of Indians. New estimates say the Indian IT sector is expected to overtake manufacturing as the largest employer in the organised sector.
Harper Collins is sharpening its focus in India. The three-million-copies-a-year market, which has doubled in size over the last year, is expected to grow at 30-40 per cent per annum.
Get a Miro media player for free
Miro is created by a community similar to the Firefox browser, and because they don’t take any information from you (to download), it is probably safer than products made by large tech firms.It’s called the elixir of life. Not without reason: Farmers are getting a new lease of life cultivating tulsi the organic way.
"Our focus is the key to our success"
He flies more than 300,000 miles every year and he flies commercial. So what does Bart Becht, the 51-year-old CEO of the UK-based household cleaner giant Reckitt Benckiser have to show for his hectic globetrotting? Plenty, actually.Bring in the New Year by taking your pick from these exclusive items for yourself and your home.
Of course, you can look smart in corduroy trousers or jackets. Its weight makes corduroy the perfect fabric for winter. This season, you can try a few new things to wow your colleagues and friends at work or at a party.
Who will be the next big names in the Indian fashion scene? BT More spoke to some leading designers and industry watchers to find out.