From perfumes to cosmetics
While Gucci is growing more rapidly, Chanel has relied on the strength of its cosmetics division even as its main rivals focused more on fashion and handbags. Chanel said its growth last year was fueled by the new Gabrielle Chanel fragrance, as well as its ready-to-wear and leather collections.
Chanel No. 5, the popular fragrance, first went on sale in 1921 and is one of the most-bought perfumes globally. Currently, one piece of Chanel No. 5 is sold every 55 seconds around the world. Even movie legend Marilyn Monroe was a fan of the perfume. She once famously said that she wore the perfume in bed every night.