Will Coca Cola's alcoholic foray become another disaster?
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Coca Cola is going to introduce an alcoholic beverage, initially in Japan, similar to Japanese alcoholic beverage Chu-Hi. The company, which has a history of failed brands and marketing misadventures, is limiting the product to the Japanese market in a bid to contain any fallout from a possible failure.
If Coke's first alcoholic beverage in its 132 year existence falls flat, it will join the company's pantheon of failed products and marketing blunders.