How tech start-ups, FMCG majors are helping kirana stores go digital
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With consumers preferring to shop online in the COVID era, some forward-looking Kirana stores (1-2 million of the 15 million stores) are eager to have an online presence so that they don't lose customers to online grocers. If you happen to search online for a packet of Maggi or Saffola oil, you are likely to see the website of your neighbourhood grocer in search results with a catalogue as professional as that of an established marketplace.
Here are some FMCG and technology start-ups which are providing digital solutions to Kirana shops
Story: Ajita Shashidhar