Business Today invites promising start-ups to apply for its annual Coolest Start-Ups edition where every year, we feature a handful of start-ups solving real problems.
Business Today started identifying start-ups more than a decade ago in 2007. Over the years, BT has spotted and featured companies that have gone on to become unicorns - or companies with over a billion dollars of valuation. BT featured Flipkart, when it was just starting up and was only an online book retailer. The Coolest Start-ups also picked companies such as Shopclues (another unicorn now), Oyo, Droom, and Hike among others. All of these start-ups have grown multiple times since the year they were featured.
The winners, or start-ups we feature, are chosen by a jury consisting mostly venture capitalists.